Quantas Capital: Naming a leader

Problem

Hi, my name is...?

When the parent company of Quantas Capital approached us, they needed a subsidiary brand, but they didn't know what it should be called.

‍

We had the delightful task of helping to name this financial entity, while establishing a strong foundation for their brand identity in the competitive landscape of asset management.

Solution

Call us Quantas

Condensed Brand Strategy Process: We led a series of brand naming workshops aimed at distilling Quantas Capital's unique attributes and market positioning. This collaborative effort methodically explored a variety of poles of meaning, narrowing down to a handful of names that resonated. Our rigorous discussions then produced an 'aha!' moment. The name "Quantas" emerged as the clear winner. It struck the perfect balance, capturing the analytical rigor and forward-thinking approach that define their operations.

‍

Visual Identity: Beyond naming, we developed a custom font and visual brand guide. These elements were crafted to ensure Quantas Capital stood out from its competitors, with a distinctive style that matched their innovative approach to asset management.

Impact

From concept to leader in asset management

The strategic naming and branding process not only provided Quantas Capital with a name but also with a clear identity. This foundation has enabled them to articulate their mission with confidence and clarity, positioning them as leaders in the Caribbean business growth ecosystem.

‍

The custom font and visual guidelines have further distinguished their communication, enhancing brand recognition and respect in their industry.